Advocacy is a powerful tool that can bring about positive change in the world. It is the act of speaking up for those who cannot speak for themselves, and it is a responsibility that should not be taken lightly. For Greg Baker, Chief Executive Officer of AffirmedRx, advocacy is not just a buzzword, but a core value that drives the company’s mission and vision.
AffirmedRx is a pharmacy benefits management company that is revolutionizing the way we think about pharmacy benefits. At the heart of their approach is the Patient Care Advocate (PCA) model, which puts the patient at the center of everything they do. This unique model is a reflection of Greg Baker’s belief that advocacy is not just a responsibility, but a way of life.
The PCA model is built on three key pillars – personal connection, proactive engagement, and meaningful support for members. Let’s take a closer look at each of these pillars and how they are transforming the pharmacy benefits landscape.
Personal Connection: In today’s fast-paced world, it is easy to feel like just another number in a system. But at AffirmedRx, every member is treated as an individual with unique needs and concerns. The company’s PCAs are not just customer service representatives, but trained advocates who are dedicated to building personal connections with each member. They take the time to understand the member’s health history, medication needs, and any challenges they may be facing. This personal touch goes a long way in making members feel valued and cared for.
Proactive Engagement: The traditional approach to pharmacy benefits management is reactive – waiting for members to reach out with questions or concerns. But at AffirmedRx, the focus is on proactive engagement. PCAs reach out to members regularly to check in on their health, remind them about medication refills, and offer support and guidance. This proactive approach not only improves medication adherence but also helps members feel supported and empowered in managing their health.
Meaningful Support: The final pillar of the PCA model is meaningful support. AffirmedRx understands that navigating the world of pharmacy benefits can be overwhelming, especially for those with complex health conditions. That’s why their PCAs go above and beyond to provide members with the support they need. From helping members understand their benefits and medication options to connecting them with resources and programs that can improve their health, the PCAs are there every step of the way. This level of support is what sets AffirmedRx apart from other pharmacy benefits management companies.
For Greg Baker, the PCA model is not just a business strategy, but a way to make a positive impact on people’s lives. He believes that by putting the patient first and providing personalized, proactive, and meaningful support, AffirmedRx can help improve health outcomes and reduce healthcare costs.
But the impact of the PCA model goes beyond individual members. By empowering members to take control of their health, AffirmedRx is also contributing to the larger goal of creating a healthier society. When members are supported and engaged in their healthcare, they are more likely to adhere to their medication regimens, leading to better health outcomes and reduced healthcare costs for everyone.
The success of the PCA model is evident in the feedback from members. Many have expressed their gratitude for the personal attention and support they have received from their PCAs. This positive impact on members’ lives is what drives Greg Baker and the entire team at AffirmedRx to continue their advocacy efforts.
In addition to the PCA model, AffirmedRx also partners with organizations and advocates for policies that promote affordable and accessible healthcare for all. This commitment to advocacy is ingrained in the company’s culture and is reflected in their partnerships and initiatives.
In conclusion, for Greg Baker and AffirmedRx, advocacy is not just a responsibility, but a way of life. The PCA model is a testament to their belief that by putting the patient first and providing personalized, proactive, and meaningful support, they can make a positive impact on people’s lives. As the company continues to grow and expand its reach, it is clear that their commitment to advocacy will remain at the core of everything they do.
